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Turn viewers into buyers.

Guides, tutorials, and ideas on shoppable video, Shopify growth, and video commerce.

A Shopify merchant reviewing a product page on his laptop at a kitchen table, checking how his store behaves for an AI shopping agent

Your Shopify Store Can Now Hand Its Cart to an AI Agent: What WebMCP Changes

Shopify quietly turned on WebMCP for every Liquid storefront in August 2026, letting browser AI agents search, cart, and checkout directly. Here's what to verify.

September 1, 20266 min read

A Shopify merchant reviewing a structured product-catalog spreadsheet with handwritten attribute cards on the desk

AI & Personalization

Shopify Is Building for Agentic Commerce: Is Your Product Data Ready for AI Shopping Agents?

Shopify Catalog now feeds product data to ChatGPT, Copilot, and Gemini automatically. Here's what merchants need to fix before AI agents recommend a competitor instead.

July 28, 20264 min read

A person carefully reviewing an AI-generated video disclosure checklist at a desk

AI & Personalization

New York's AI Disclosure Law Is Live: What It Means for AI-Generated Product Videos

New York now requires disclosure of AI-generated synthetic performers in ads. Here's what Shopify merchants using AI video need to know.

July 14, 20264 min read

Futuristic illustration of AI generating product videos for Shopify e-commerce stores

AI & Personalization

The Rise of AI-Generated Product Videos: What It Means for Shopify Stores in 2026

AI video tools can now create product demos from a URL. Here's how AI is reshaping video commerce for Shopify merchants.

March 4, 20266 min read

AI & Personalization

Shopify AI Features You Should Be Using

Optimize your Shopify store with AI features. Learn how to use AI-powered tools to enhance customer experience, automate tasks, and drive sales.

July 13, 20259 min read